The debate becomes: at what point do you become the object you’re satirizing? At what point are you supplying the culture with the thing you hoped to skewer? Is Spring Breakers supposed to be a skewering at all? Is the joke so meta that it only works when the artist’s career is scrutinized as a whole? Hopefully not. Hopefully we’ll be able to see criticism unfolding on the screen. Hopefully Spring Breakers will be to pop-reality-TV-superficial-inanity what Funny Games was to commercial-cinematic-sadism: an interrogation, and an exploration, in one cunning swipe.
For now, our only hope for blistering self-awareness comes from a cultish chant, branding the product as we encounter it for the first time. For now all we have is the whispering of two words over and over through the trailer’s climax: spring break spring break spring break.